
I am Joe Kelly, passionate product designer and developer with over 10 years experience dedicated to building team equity by creating products with purpose.
Connect on LinkedIn Download CVAbout Me
I am a wearer of many hats that has overseen the successful design and development of many Saas products over the years. I currently manage design and frontend development at BenefitHub, where I continue to get my hands dirty.
A graduate from the University of Florida in the College of Engineering, I spent years in the startup tech scene. While at Grooveshark, I oversaw the user interface of their globally popular music streaming app that served millions of people and billions of songs; developed an advertising and theming framework that helped sustain the company financially. I continued those successes at SharpSpring forming the business in 2012 with the founders, and worked tirelessly to design and create all their new products. SharpSpring was successfully bought out in 2014 by SMTP and later Constant Contact. I have also worked at Peerfit working on building their stellar progressive web app in React, a fitness solution for employers.
Leads
- Project Leadership, Team Lead
- Kanban, Scrum, Code + Design Review
- Jira, Trello, Project Timelines
- Mentorship
Designs
- Adobe Suite: Xd, PhotoShop, Illustrator
- Figma, Sketch
- HTML, Sass, CSS Ninja
- Accessibility / WCAG
- Marketing Collateral
Codes
- JavaScript, React, Redux
- PHP, Laravel, Code Igniter
- mySQL, Postgres, Firebase
- Git resource control and policies
- Localization
Featured Work
BenefitHub
A discounts platform for employers. Used by employees of companies such as Amazon, Walmart, and Target.

Peerfit
Peerfit connected employers and carriers with personalized fitness experiences. Offering a variety of classes that cater to all levels of fitness - using workplace wellness dollars.

SharpSpring
SharpSpring is an all-in-one growth platform with a suite of tools for managing marketing and sales with built-in automation and CMS and CRM capabilities.
Side Projects
Accessibility
- aria.help
- Site to help guide beginners in making their website more accessible for everyone.